Key Points at a Glance

• Debbie Seidel-Bittke, Founder, Dental Practice Solutions in conversation with Naren Arulrajah
• Most practices attract the wrong type of patients to their dental practice
• Set yourself up so that the culture of your practice is like the Ritz Carlton
• The pattern of a long- time client /patient
• You need to have clarity first, and decide who you are going to be a hero to
• USP- What is your ‘unique sales position’
• Patients will continue to go to a practice because they want to be healthy
• Getting quality patients
• Money is often times the patients’ biggest objection
• Spend more time with your patients, getting to know them and building trust
• The 3 C’s: Connect, Communicate, Care
• Treat the patient as a human being, not a patient. Let them feel how much you care about them
• Last minute cancellations and value, having a ‘change in appointment’ policy in place
• How to keep patients returning to your office
• Social proof! Halloween candy buy back, great social strategy