Key Points at a Glance

• Debra Engelhardt-Nash, President of ADMC, Co-Founder of the Nash Institute, in conversation with Naren Arulrajah
• Has been in the industry for 30 years
• Patient engagement is critical and is based on the relationships established within the practice and the doctor
• Engaging phone calls
• As soon as someone tells you their name, write it down
• Ask for permission to ask questions before asking them
• Making patients feel significant
• What’s your Superpower? What is your office known for?
• Establish your presence when someone walks into the office
• Make the reception area an attraction
• Value and appreciate others
• Final thoughts