Key Points at a Glance

• Kevin Rossen, Founder of Divergent Dental, in conversation with Naren Arulrajah
• Started in dentistry by managing father’s dental practice
• Top 3 metrics you should be looking at on a daily basis: Case acceptance, Re-appointment rate, New Patients
• On a monthly basis, pay attention to your attritions (those who haven’t been back to see you in the past 18 months)
• Top 3 numbers you should look at on a monthly basis: Attrition, Net production, Treatment plan dollars
• Diagnose and treat your patients for what they really need
• When you look at data, and you ask the right questions and get the right answers, you can make informed decisions that will impact your practice and your patients’ lives
• Top 3 things learned from running a dental office: you should treat people like people, keep things simple, have fun and keep things light
• The concept for Divergent Dental is standing out from the normal