Episode #59: How to apply Dr. Cialdini’s Principals in a Dental Practice | Christopher Phelps

October 13, 2017

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Key Points at a Glance

  • Dr. Christopher Phelps, practicing dentist, in conversation with Naren Arulrajah
  • One of 3 trainers certified by Dr. Robert Cialdini to train others on the Principals of Influence
  • About the six principals of influence and persuasion
  • About Pre-suasion
  • Reciprocity and further commitment
  • Convenience of the moment
  • Commitment and consistency
  • Liking; getting others to ‘like’ you and your practice
  • Authority and trust
  • Building social proof
  • Invoke scarcity in your practice
  • Phone principals and call tracker ROI
  • Ethical use of principals

Visit: www.thephelpsinstitute.com or guidethemtoyes.com

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