Key Points at a Glance

• Minal Sampat, Founder of Growth Management Marketing, in conversation with Naren Arulrajah
• Minal is a dental hygienist and marketing consultant
• Launched her company in 2013 by breaking a World Guinness Record (most simultaneous mouthwash swishers at one time)
• Started working with a pediatric dentistry performing various jobs within the practice and then into marketing and fell in love with it, got good at it and started marketing company to help other dentists
• The dentist should not be doing all tasks
• Streamlining marketing
• Your practice should have an ‘in house’ person
• Data- what’s working and what’s not working
• Design your marketing around the data
• Evaluation of how your marketing is working
• Focus on one platform, get good at it, then move on to the next platform
• The most powerful way to bring new patients into your practice is word of mouth
• Once you know what you like and trust, that’s the place you are going to go to
• If there is someone in your practice who loves marketing, sit down and talk to them about it
• You need to be online and have good SEO so that patients and potential patients can see you
• It’s ok to have a couple negative reviews, as long as you respond to them in a positive way, and have more positive reviews than you do negative