Key Points at a Glance

• Michael Arias, Host of The Dental Marketer Pod Cast Show, in conversation with Naren Arulrajah
• Expert in ground marketing
• Ground marketing is person to person contact
• Go to your favorite places (like a coffee shop) and speak to someone who always helps you and offer something for free to the employees to casually build a list of new patients
• Build a rapport with employees first, come back another time to see if you can market to customers
• ‘Free’ is one of the strongest words in marketing
• Chamber of Commerce, check calendar of events and call to offer to have a table available and offer dental floss, or any other item at their events
• Many places to market to
• Be consistent. You will have people tell you no, so learn to deal with rejection
• Be happy, be enthusiastic and be compassionate with everybody